If you want to run a successful online business, the bottom line is you will need to know how to optimize your business on search engines; also known as search engine optimization (SEO).
In today’s society, search engine optimization does not necessarily get you ahead of the competition, but if you aren’t using it then you will most certainly be behind. Here are some tips you can use to get your business to the top of the rankings:
1. Share content
Use your social networking and media sites to share content to your users. You shouldn’t just share your latest information, but share other things that relate to your business. Content you create should be easily shareable and highly representative of your brand. Social networking could be the single most important factor to your business. If you share quality content, the search engine optimization (SEO) will come naturally.
2. Post your links to social bookmarking sites
Popular sites like Digg and Delicious should be used to put your site’s links on the internet. They are not given as much authority on Google as they used to, but why would you want to miss out on a free opportunity? Take the extra 5 minutes and post your links and have your friends do the same. Most importantly, have a call-to-action button on your website for visitors to easily post to their digg/delicious accounts.
3. Ask bloggers for their opinion
If you get a few high-end bloggers to answer your challenge/request the traffic will flourish. Blogging authority ranks high on Google’s optimization. Don’t believe me? Make a blogger/wordpress account with your company’s name and write 1 test post. You’ll likely be ranking high on Google within a week. That being said, you should have a company blog.
4. Interview bloggers
Some of the big players in today’s online society are bloggers. They have a vast audience and their goal isn’t always necessarily to make money. In other words, the information they provide is meaningful and unbiased.
5. Create contests
Post all of the entrants and make the competition voting based. Not only will you get quality information, but you’ll get highly motivated bloggers trying to get people to vote for their work… meaning lots of links and Google authority.
6. Get business links
Google ranks the quality of links based on different authority levels. Your site is mentioned in a comments section will not get as much authority as your site mentioned in the title of CNN. Getting quality links for the best SEO can be a problem. Some easy links that you can get once you join are A) join the Better Business Bureau B) local chamber of commerce C) local library D) city and state governments. Some more easy links are from business partners and non-competing businesses.
7. Reinvent old content
You don’t necessarily have to reinvent the wheel every time you post new content. Businesses don’t do it when they make new products. Just take existing information and products and put a new twist on it. Have an old blog post that was popular? Make a video portraying similar information with a twist or two and put it on Youtube with a link on the original page. You’ll be surprised how many views you get. See something with great SEO? Reinvent it.
- Matthew Sodoma
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